Because their father has Celiac Disease, they know firsthand how confusing food labeling can be. They came up with this graphic which allows consumers to view at a glance if a product is safe for them to consume.
You can read more about their idea on their website, Allergy Watch Label where you will find links to their Facebook and Twitter pages.
If you like the idea, please vote by March 23, 2012, for Allergy Watch Label on the Conrad Foundation's Spirit of Innovation Competition website, here .
I am very impressed with these young women and their desire to make food labeling safe for all of us. They are also very savvy about the use of social media as a marketing tool.
Good luck, girls!