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everything is OK

Posted Oct 07 2012 3:38am
moncler outlet Like an individual's given name, a business name is an identity. Naming your business is one of the toughest parts of starting a business mainly because you'll be known under this name from the start until you, hopefully not, end your business. Your business will have to live, figuratively speaking, under this given name. A business is like a new born child. You have to give it a name. When you give it a name that doesn't exactly fit your business, it would be just like naming a kid with a wrong name too. A business name doesn't exactly make up for serious deficiency in your business operations or help you avoid selling. But a business name is everything and nothing. Getting the right business name will help distinguish you from a sea of bland competitors, provide your customers with a reason to hire you, and aid in the branding of your company. Apply these 10 commandments when choosing a name for your business. 1. Take Naming Seriously Naming your business or products is a serious matter. The name you choose can play an integral part in the marketing of your company. Your name projects your image, brand and position in the marketplace. 2. Avoid Word Play Dangers Taking the word play strategy will add to the difficulty in having customers remember and find you. Being cute can backfire. lists the following actual ��businesses to avoid:�� Ear-Resistible Designs Plus Dirty Ernies Paragon Hotel Fireball Oven Co Mess Graphics Inc Ralph Rotten's Nut Pound X-Ray Sweaters 3. Don't be an IBM While it might be tempting to abbreviate your business name to make communications and correspondence easier, as a small business owner, you don't have the resources and marketing muscle to educate your market on what you acronym means. 4. Be Focused Forget tagging your business name with the moniker mulberry outlet such as global or enterprise. Any start-up founder has big visions for their company. You might one day envision marketing to diverse markets and having a wide range of products. Successful start-ups have limited time and money; it's more likely your success in the world of commerce will come mulberry sale from being highly focused in one narrow area. A small company is a specialist; it's why your customer wants you. 5. Stay Out of Court Never moncler jackets ever use, borrow, or modify an existing famous brand name. In Elizabethtown, Kentucky, Victor Moselet used the name Victor's Secret when he opened his adult gift and lingerie shop. moncler sale Victor's Secret did not remain secret when the legal department of Victoria's Secret sent a letter to Moselet claiming trademark infringement. In haste, the name was changed to Victor's Little Secret, but the change was not enough for Victoria's Secret who then filed a lawsuit.
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