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Advertising Awareness - Articles

Cancer Awareness Advertising Awards by Dan Dunlop Patient Expert Posted Tue 05 Nov 2013 5:39am Last week I received an email reminder about the impending deadline for the Cancer Awareness Advertising Awards. This is a competition my firm has never entered. But I thought it would be worth sharing the information in case any of you are interested in entering. The Cancer Awareness Advertising Awards is a national program that […] Read on »
Cancer Awareness Advertising Awards by Dan Dunlop Patient Expert Posted Wed 07 Nov 2012 5:15am The same organization that produces the Aster Awards and the Cardiovascular Advertising Awards is now introducing the Cancer Awareness Advertising Awards . I received an email notification yesterday, letting me know about the awards competition. For those of you who market oncology services, or who have produced elaborate Pink Glove Dance or Pi ... Read on »
AAF–Houston Comes to the Aid of the Innocent, Launches Public Service Advertising Campaign for Friends of BARC! by Ryan R. Healthy Living Professional Posted Mon 26 Jul 2010 8:09am I am so impressed with this new campaign for Friends of BARC !  I was lucky enough to see a preview of all the creative (TV, Radio, Outdoor and Print) and I can't wait for others to see!          When the sign on your kennel door says “pointer pit-bull mix,” chances are life has already sold you short.  For ... Read on »
Company Advertisements Get Caught Making False Claims And Are Called to Task And So Much of This Activity is in Healthcare by Medical Quack Patient ExpertHealth Maven Posted Sun 01 May 2011 4:54pm Back in October of 2010 I wrote about everyone marketing their “ass” off and in addition to the foods and other side of healthcare we have it with software and other claims too on the web.  It’s like a virus out there to grab the consumer buck and with all the ground breaking technologies we do have today in healthcare, it’s sometimes hard for ... Read on »
And Now A Word About Privacy – Digital Signs Using Hidden Facial Recognition Software To Market You and Store Data – by Medical Quack Patient ExpertHealth Maven Posted Thu 15 Jul 2010 8:55am This might be a good time to check out the “free” digital displays we all see running in physicians offices all over, and read the privacy policies of the vendors providing this service.  I am not saying that this is the case, but rather creating an awareness of potential marketing as most of the advertising we see is usually paid for by pharm ... Read on »
Truthful Prescription Drug Advertising and Promotion (Bad Ad Program) by FDA Posted Thu 17 Mar 2011 1:30pm The Prescriber's Role – Recognize and Report FDA's educational outreach program is designed to educate healthcare providers about the role they can play in helping the agency make sure that prescription drug advertising and promotion is truthful and not misleading.  The "Bad Ad" Program is administe ... Read on »
Sebelius Calls on Anthem Blue Cross to Justify 39% Premium Increase by Anthony Cirillo Patient ExpertHealth Maven Posted Mon 08 Feb 2010 12:53pm I am not one to be a mouthpiece for the government but this caught my eye and seemed appropriate to pass on. I would be glad to blog about Anthem's response to this and do not profess that I have dug through the facts to know if HHS's figures are accurate though I would imagine they came from publicly available materials from Wellpoint. Depart ... Read on »
a better way to advertise by evieclercx Facebook Posted Wed 03 Feb 2010 12:00am I do not understand vanity license plates on cars. Why would anyone pay extra money each year just to have some sort of personalized message on their license plate? Plus, it's usually in code, since messages are limited to like 8 characters or something. So, basically, you've just paid money to have a message nobody understands on your car ... Read on »
My Alzheimer's Awareness Television Ad by Bob DeMarco Patient Expert Posted Fri 20 Nov 2009 10:00pm Mi sento agitata.... Bob DeMarco Alzheimer's Reading Room Editor I'm feeling agitated. This is when my stomach starts bothering me. I am also suffering from a case of deja vu. Yesterday I published an article -- Study of aging in Group Health patients aims to prevent dementia, including Alzheimer's -- and the following ... Read on »
Dachel Media Update: Awareness, Caged Child, Lawsuit by Kim S. Patient Expert Posted Fri 01 Mar 2013 12:00am By Anne Dachel Mar 17, 2013, Lafayette LA Advertiser: Autism events to raise awareness, funds this weekend Mar 17, 2013, The (Oshkosh WI) Northwestern: Family reaches beyond autism Mar 16, 2013, ABC6 Columbus OH: Autism Lawsuit Mar 15, 2013 Fox8 Cleveland: Autistic Child Found Living in Cage Mar 15, 2013, ... Read on »