Apple iPad products once occupied more than the market share of 90% in the global Tablet, but this situation is changing rapidly. International market research agency IDC research data released recently showed that 2012 global Tablet shipments in the fourth quarter (the manufacturer's shipments), an all-time high, up to 52.5 million units, an increase of 75.3%, Apple iPad 22.9 million units once again leads the series shipped, 43.6%, but its market share has fallen to its lowest level. Apple iPad market share in first three quarters of last year respectively, 59.9% and 46.4%.
From Taiwan manufacturers supply chain news, in the second half of 2012, other brands supplier of Android tablet computers have access to a great deal of shipments, 2013 will continue to eat into Apple's iPad and iPad mini shares. "No Apple camp is already very clear that Android shipments accounted for more than 40%, has reached 38.8%."DIGITIMES Research Analysis said.
Rise of non-Apple camp
DIGITIMES Research survey shows that in 2012 in the Amazon, and Barnes&Noble in the fourth quarter, Google, Microsoft with lower non-iPad Tablet shipments amounted to 22.22 million units, exceeding 21 million units of iPad for the first time, accounted for more than 51.4%.
"7-inch Amazon Kindle Fire, success is the only one by one, which a the Android tablet, I believe Apple has seen the results and then Apple launched the iPad mini version. "Edwards Media CEO Chang told reporters, the development of the Android camp is steadily accelerating.
Several major brands have made input in the Tablet market last year. In February 2012, Samsung continuous launch a 7-inch and 10-inch Galaxy Tab 2 and Galaxy Note 10.1 10.1-inch, than the iPad mini price of us $ 329, with the dimensions of the Galaxy Tab 2 for $ 249.99. In June, Google and ASUS launch $ 199 Nexus 7 tablet. After 3 months, Amazon has released Kindle Fire HD series, 7-inch Kindle Fire HD lowest price 199 dollars.
"In good case of Amazon Kindle and Google Nexus7 market, China, Taiwan and Korea manufacturers continued to launch Android tablet." DIGITIMES said, as the Android Tablet hardware and software increasingly higher qualities, iPad's declining market share looks almost inevitable. However, Apple will launch some Best iPad Mini Cases to appeal people to buy iPad mini.
IDC data show, Samsung Tablet PC market share jump from 2011 fourth-quarter rose to 15.1% in the last quarter of 2012, shipments amounted to 7.9 million units, surged 263%; Amazon Kindle fire series of shipments of 6 million units in the fourth quarter of last year, an increase of 26.8%, market share from 3.7% to fourth-quarter cent of early last year.
"We expect the iPad 4 shipments of about 9.5 million in the fourth quarter of last year, about 4.5 million iPad mini, iPad 2 to ship 2 million increase compared to the previous quarter, and up to 6 million units, the third generation of iPad shipments still has about 1 million. "DIGITIMES analysts told reporters, non-iPad shipments compared with the previous quarter 93%, 175% annual growth, beyond the iPad for the first time.
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