Their feedback gives you end-user validation of your processes and procedures, your product lines and service levels cole haan shoes. Since most customers are convinced you either don't care or won't change, those that care to share should be valued and rewarded.
Be open to their feedback. See the long term value of fixing a problem this customer has experienced Jeremy Lin Jersey. For each customer who complains many more may have already moved away, or will soon if you don't fix your problem.
Make it easy for customers to give you feedback and listen generously when they do come forth Derrick Rose Jersey. Telling a customer "nobody else has complained" misses the point.
Consider the following action steps to leverage complaints into constructive improvement: Thank customers for taking the time to let you know of their less than stellar experiences. Honor their courage in speaking up Reward their input in little yet meaningful ways: complimentary items, discounts, future preferential treatment, etc.