United Kingdom, Reuters reported on October 13, a person said on Friday, Apple will hold a Conference on October 23, is expected to introduce a smaller iPad to challenge Amazon and Google that provide low cost tablet computer.
Wall Street analysts have been speculation that Apple is planning to launch a low-cost for months, the smaller iPad, is similar low price equipment intended to fight. Analysts said that although it could hurt Apple's profit, they can prevent their rivals to dominate the growing computer market.
The sources do not explicitly what kind of products will be introduced by Apple, and an Apple spokesman also declined to comment. But the technology blog AllThingsD reported on Friday, Apple launches iPad mini in the activities of the company. Many experts expect iPad mini screen size will be7 inches to 8 inches.
A smaller iPad will fight directly from e-commerce company Amazon Kindle Fire HD Tablet PC and Google Nexus 7 tablet. Both devices are equipped with 7-inch screen, sells for $ 199. Last year launched the first Kindle Fire occupied the United States about one-fifth of the Tablet market.
The unidentified sources said, Apple is preparing to launch on October 23, on the activities of a new product, which is earlier than Microsoft on October 26 launch system and new Windows 8 tablet Surface. What is more, Apple will also launch all kinds of ancillary products, for example, ipad cases, like Apple iPad2 and cheap ipad 2 cases.
Nexus 7 Tablet that manufactured by Asustek scored an initial victory, run out shortly after its launch.
One Wall Street analyst said at the time of its visit to a parts supplier in Asia, he saw the media call the iPad mini. Topeka Capital-analyst Brian White, said: "we really organic will try to play one supplier model for using the iPad mini. The 7.85 inch mini iPad likes gloves size, which is suitable for our hands. We easily can put the equipment in sports in a jacket pocket, it provides consumers with more mobile iPad experience. "
Apple's announcement was one of the most watched event in the industry as a whole, consumers and technology investors pay close attention to their publication. However, Apple's announcement was this time held in the context of popular technology stocks more volatile.
Saturday on the NASDAQ stock market, Apple shares rose 0.25%, closed at $ 629.714, managed to equalize down share prices suffered losses over the past three weeks, because investors in shares of Apple on September 21 reached a new high after $ 705.07 and threw unit now.
While Apple's share price has risen this year by 55%, this slipped 10% from current record high. Wall Street analysts said share prices fell because of fears major contract manufacturer Foxconn iPhone in September that violence will disrupt the supply of iPhone, and the Apple Map errors that got more consumer services attracted sharp criticism.
Profit margin has a risk?
IV of the Apple quarter results will be released on October 25, only two days after launching.
Mini iPad on Apple's industry-leading profit margins may be a risk, as both Amazon and Google have been exposed did not earn money from the small flat.
IHS iSupply agencies estimate that almost cost-benefit balance Amazon Kindle Fire. However, the Internet retailers used the Kindle Fire sales, a lot of music, books, and other online content. Google said the Nexus 7 Tablet is $ 199 sale at cost price, no profit.
According to Apple in July exposed a Samsung patent prosecution documents show that in the period from October 2010 to March 31, 2012, Apple iPad sales gross profit 23% in the United States, while iPhone sales in the United States is almost twice times the iPad gross margin, gross profit margins in between and 49% and 58%
Sterne Agee analyst Shaw Wu said that if the price of the Apple iPad mini is set at between $ 299 and $ 349, that Apple can keep current profit margins. Because the tablets are the most expensive part that is the monitor, iPad mini display will be cheaper. If the iPad mini priced under $ 299, so Apple can maintain better margins, as long as Apple 8 GB storage space, rather than the current minimum of iPad 16 GB of storage space.
IPad mini would mark a new starting point for Apple, because Apple currently has only a 9.7-inch iPad, even if the Tablet is equipped with a variety of storage options, and the starting price is $ 499. Past Apple founder Steve Jobs has been laughing at a 7-inch screen for Tablet. However, Apple's internal e-mails showed Internet Manager Eddy Cue considers any 7 inch tablet computer market, Apple has a tablet. This appears in the e-mail sent to Apple executives in early 2011, jobs has been heating up on this idea
Are struggling Silicon Valley company earlier HP Tablet does exist proof low price good markets. At that time, HP decided to abandon the TouchPad and its price lowered from $ 399 and $ 499 after $ 99, TouchPad sales are booming.