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the weather and the cold wind blows
Tells the story of a little girl named Disha innocent school life
The progressive development of the "step by step
history of entrepreneurship Li Ding
is bound to be full of frustrations and setbacks
Posted Nov 30 2012 2:51am
With Disha animation brand, Disha company quickly introduced plastic intelligent voice doll became an instant hit in the domestic market. Accompanied Disha doll,
popular, Disha toys margin
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greatly increased, and the development of the company to a new track.
"The first 'electric shock' also has a lot of regret, the positioning of the image is not accurate enough, did not keep up with the marketing strategy to match." In
order to make up for the deficiencies of the first piece of animation, since the beginning of this year, Li Ding began planning the second animation films - "Disha
princess. "Although it is only the word change, but Disha brand updates the slightly rustic characters, to reshape the image of a cute fashion princess, also echoed the
ad: every girl is a princess."
From a single product to the whole industry chain
If you do animation let Disha tasted the sweetness, then turned the the production "Disha doll" clothing or "Disha" to open another window.
As "rich second generation" in the eyes of many people, Li Ding's life trajectory should have
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been in accordance with the design of the fathers, hard to the production
and sale of plush toys. Li Ding is not willing to rely on OEM plush toys, to earn a modest processing fee.
The end of 2007, Li Ding termination of the animation production, the remaining funds go to Shanghai, the establishment of the Shanghai Culture Communication Co., Ltd.
Disha, and look for the cooperation of a children's clothing processing enterprises, began production and sales of children's clothing accessories. But this is an
important transition for Li Ting career suffered "Waterloo": "the loss of almost 500 million, before the accumulation of naught."
The road to success for an entrepreneur, is bound to be full of frustrations and setbacks. Li Ding and not defeat, but rallied to form a new team, seeking a comeback.
Soon, Li Ding inviting internationally renowned clothing brand clothing and love "(ELAND), one of the founders of the famous Korean designer of Pu Longkui its design
team" Rainbow "featuring chief
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design team, tailored princess dream for every girl, to provide dreams products and services, and refined "Every girl is a princess"
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