At present, the Amazon Kindle Fire and Kindle Fire HD are so popular in tablet computer market. Although that they do not have the popularity of Apple's iPad, they are a key role in a firm foothold in the tablet computer market for Android.
Undeniably, Amazon's Kindle Fire makes the online retail giant to become a major player in the tablet computer market, it help Amazon has attracted a large number of consumers, and promote the users on the Amazon content service consumption. So, what has Kindle Fire characteristic, makes it can be in the market so popular?
Low price attractive
When consumers see low prices of Kindle Fire, it is difficult to resist the temptation. At present, the first generation of Kindle Fire costs only $159, Kindle Fire HD has a starting price of $199, a large screen and a 4G LTE version of the Kindle Fire HD sold for $499.
Plenty of storage space: thanks for cloud storage
The maximum internal storage space in the Kindle Fire itself is 64GB, but it supports 5GB's free cloud storage space, and consumers can also through Amazon cheap cloud plans to gain more storage space. In other words, the storage space for Kindle Fire users is not a problem, the cloud storage can help you avoid a lot of any menace from the "rear".
Different screen sizes
And like Apple, Amazon has a profound insight into the ordinary consumer's heart, it provides a flat computer different screen sizes for different consumers, respectively 7 and 8.9 inches.
A great design
Amazon's Kindle Fire appearance may be less than the Apple iPad, but its design is very good. Kindle Fire has a beautiful black shell, baffle is very small, reserve enough space to screen. At the same time, Kindle Fire body is very thin, easy to carry.
Retina display competitors
8.9 inch screen Amazon Kindle Fire HD brings a strong visual impact, it has a pixel density of 254ppi, just to compete directly with retina display iPad. That is to say, through the Kindle Fire HD, consumers can use the low price to get such as iPad retina display that visual enjoyment.
A App Store competitors
Many mobile users think that Apple's App Store is currently doing the app store using best, but Amazon 's Appstore also can not be ignored. We can say, Amazon's Appstore has all the top-level application contains the Apple App store. At the same time, the application of the approval process for the Amazon is also very strict, ensure the security of your application. What is more, Amazon also liked to launched all kinds of Kindle Fire cases as cheap ipad mini cases to appeal people to buy Kindle Fire.
Electronic reading powerful
All along, the Amazon in e-books and e-readers aspect performance is obvious to people, very good. Now, users can also use the Kindle Fire to watch the color version of the e-book, millions of Kindle e-books will give users the ideal reading experience.
4G LTE support
When Amazon launched the first Kindle Fire, it only supports WiFi network. Now, Kindle Fire can connect to the Internet via 4G LTE network, which is a big selling point for those who want to connect to the Internet whenever and wherever possible.
Mobility is very large
Amazon's Kindle Fire is the epitome of mobility, it weighs just 0.9 pounds, the thickness of only 0.35 inches, users can conveniently placed into a bag, very convenient to carry. When Amazon released the second generation of Kindle Fire, the company stressed that, in the design of Kindle Fire, the mobility is an important factor to consider.
Product placement of the Amazon
Perhaps, the Amazon Kindle Fire was able to achieve the main reason for this success is also attributable to the Amazon.com. Every day, millions of consumers will access the Amazon.com online market. And when the consumers to visit the Amazon.com home page would see Kindle Fire advertising, there must be many users because the product placement to buy Kindle Fire.