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Dementia Caregiver Stories Needed

Posted Dec 13 2009 12:00am

I get many great emails and this one, about a group gathering caregiver's stories, I am sharing in its entirety.  I hope you will participate.

"Hi Susan,

This holiday season, Genworth Financial is giving thanks to the 120 million men and women who serve as caregivers to their loved ones with the launch of a multi-media national advertising campaign.  The campaign is a call to action for all Americans to share their caregiving stories and celebrate those who exemplify what it means to keep a promise. 

The campaign, which began on November 25th and will run through mid-December, is comprised of both traditional and social media components. The television ads debuted Thanksgiving Day during National Football League broadcasts on the CBS and Fox networks, and banner ads were seen on a variety of consumer and business websites.

Genworth has also launched a Facebook Fan Page, which enables people to share stories, offer advice to other caregivers and celebrate those who are committed to providing care for their loved ones.  A multi-media news release with the 30-second ad spot and link to the Facebook page can be accessed here: As of now there are over 600 Facebook fans of the campaign.

I know you that your readers value your advice and opinions about caring for loved ones with dementia, so I thought that this might be of interest to you.  Please let me know if you have any questions and if you’d be interested in learning more about this campaign.




Let me know if any of you have heard of this campaign or participated. Get the word out!!



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