Beijing time on November 1, according to foreign media reports, the United States Science and technology media, Techcrunch staff writer Mg Siegler wrote an article a few days ago, said that Apple launched the iPad mini, which was not compete with Kindle Fire and Nexus 7 these products, simply in order to expand their user base for the iPad. In addition, compared to the current iPad competitors, the competitive advantages of iPad is enough to neglect "threat" from these manufacturers.
After I watched again and again last week's Apple announcement, I came to a conclusion: Apple has officially declared war on Android tablet.
Apple published a total of 5 new products at this conference, including the new 13-inch MacBook Pro, iMac, Mac mini, fourth-generation iPad and 7.9-inch iPad mini. It is similar to traditional Apple for a long time, company executives at the press conference explained its own Tablet PC products that are more excellent than other competitors. However, when the iPad mini priced $ 329 when it is eventually announced, my mentality was formed a layer of rippling.
There is no doubt that Apple is the undisputed largest player in the current Tablet market, even from outside, Apple recognized that the area of the surviving "competition" has expressed an attitude of humility. But think carefully, Apple is willing to recognize the Tablet area are picked-up with the Android system in the Conference, the root reason is the two words "price".
On the day of the launching, Apple executives tried to use their superb presentation skills to avoid comparison of the iPad mini and other tablet computers. Although the $ 329 sale price of iPad mini makes many people feel speechless, but Apple executives said, such as the Nexus 7 Kindle Fire and these products are simply not iPad mini competitor, the company launched iPad mini, which is simply to extend their iPad user groups.
In terms of pricing, Apple will not produce a $ 199 Tablet and develop this product. Their idea is very simple, designed a small form factor Tablet PC with excellent and reasonable pricing for this outstanding design. Maybe Apple will change in the future of the iPad mini price (after the introduction of the first generation iPhone Apple prices have been reduced), but what is certain, the launch of the iPad mini would allow Apple to earn more money. What is more, Apple will launched best cases for ipad mini to appeal fans to buy, which is just like Apple
Some consumers may find that the price $ 329 of iPad mini is too high, but don't forget Apple executives said at the meeting of phone analyst that "iPad mini is currently the lowest profit margins of main line of Apple products", in other words, the iPad mini is still a great value for money products.
It is to be noted that, in Nexus 7 and Kindle Fire have almost no profit or even price to sell at a loss. But it's not Apple's style, and Apple will never be able to launch an iPad for $ 199, and that's exactly what Steve jobs came back Apple and cut off after one of the main causes of the company's printer business.
Judging from the company's recent earnings data, Apple's approach was correct. Amazon reported a company's profitability, Google results showed that commercialization capacity are not as good as the outside world looked forward to the Android platform as powerful. At the same time, high prices of Apple iPad can bring millions in revenue for the company. That is because the excellent design of the iPad itself is the most important source of revenue to Apple.
"We are getting too far ahead in the Tablet competition, I can't even see them in the rearview mirror. "Apple Senior Vice President Phil Schiller at the press conference said, then iPad mini was first displayed to the outside world, and that all existing 275,000 iPad application is perfect to use on iPad mini.
Subsequently, Schiller showed Nexus 7 pictures, without giving names, and it has doubled compared with the iPad mini: using aluminum paper integrated airframe design iPad mini than the picture in the design of this plastic "Android tablet" lighter, thinner. Subsequently, Schiller introduced the 7.9-inch display of the iPad mini 7 inch screen has a huge advantage than Android Tablet.