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Tablet market competition has been warming up

Posted Feb 16 2012 7:22am

Win 8 operating system is getting closer and closer to us. According to media reports, Microsoft plans to release "consumer preview" version of Windows 8 operating system on the Mobile World Congress, which held on February 29.

Analysts believe that once formally Windows 8 launched, there will be Windows, iOS, Android three factions fight situation, tablet market competition will become more intense. In the enterprise market, the industry was optimistic about Windows 8, and that the launch of Windows 8 help stimulate the growth of the Tablet market. Although Windows 8 has not been officially released, it will bring change so that all people look forward to.

Win 8 helps Microsoft to enter flat market

After the developer preview version of Windows 8 was so popular last year, Windows 8 has new development recently. According to the Beijing daily news, Microsoft plans to release "consumer preview" version of Windows 8 operating system on the Mobile World Congress, which held on February 29. It is understood that the system will introduce radical changes on the look of Windows, impressions of users of Subversion on Windows. In addition, Windows 8 will be planned for release at the same time for the ARM architecture and x86, support ARM processors typically used for Android phones and tablets. What is more, Win 8 Tablet will add 3D functions, for example, we can watch 3D movie on tablet by using a 3d video converter.

Analysts believe that the launch for Microsoft Win 8 has great meaning, it will make in two spans of the breakthrough.

First of all, from the product itself, Windows 8 may subvert the user's operating habits. Win 8 will be given a new look, we can already see in the developer preview version of last year, Win 8 guides the user actions used to adapt to the changing of the mobile operating system, does not adapt to the mobile terminal's settings will be changed. In addition Windows 8 features including a built-in store to sell brand new application types. Compared with Apple ipad, in fact Apple ipad also has its shortcoming, for example it can only support avi, flv, rm and so on. If you want to play other videos on ipad, the best way is to use a dvd to ipad mac converter.

Second, from a strategy point of view, Microsoft Windows 8 will blow Horn full preemption Tablet operating system market. While Apple iPad iOS operating system is still the King of the Tablet market, but Windows 8 is easy, and have the advantage of strong popular support or to help them gain a foothold.

Win 8 stirs hot dispute between Tablet operating system Current Tablet operating system market, remains iOS and Android operating system in the world, iPad and Android Tablet competition has become more intense. And although the Windows PC operating system occupies a leading position in the field, in the Tablet market, it does not say. According to Strategy Analytics data, although Windows Tablet last year began a low-key entered the market, but share in per cent of market share and Apple iPad 1%, Android 39% in stark contrast to the share. However, kindle fire is best Tablet in Android camp, it also has own disadvantages, it is the same like the ipad, though kindle fire can support Flash, like the avi ,rm those common videos still can not be played on it, we must use a kindle fire movie converter to help us.

Competition between tablets is the operating system, while the operating system is the key of the user experience. Forrester analyst JP • Ge Ende said: "If you still want Windows development, then their product strategist is not only as a platform to include a new feature, to radically recreate the experience." Microsoft is now trying to improvement of Subversion on Windows 8. Although still slightly conservative, with the advent of Windows 8, Windows Tablet development is anticipated.

Analysts believe that once Windows 8 formally launched, there will be Windows, iOS, Android of three situation, market competition will become more intense. ARM CEO Warren East said, Google Android Tablet market layout problems are large, first in the ARM architecture of the application development project, second x86 from the hardware platform is no advantage at all, Google wants to miracle in the Tablet market, which is not easy. Microsoft announced Windows 8 operating system will replace Google Android Tablet soon after its position in the market.

Enterprise market or Win 8 rush in market

Enterprise market is currently the largest manufacturer in the eyes of the core area, since Microsoft has been "home". But recent Apple developments let Microsoft felt "consume without producing" hazardous. According to Analyst estimates, Apple will have the business user sales $ 19 billion worth of Mac and iPad devices in 2012 , up 58% over the previous year. Research firm Forrester also predicts that by 2013, the enterprise is expected to spend $ 28 billion to purchase Apple computers and Tablet PCs.

There's crazy talk going on over at DigiTimes, as Max Liu, product marketing director of ViewSonic Asia Pacific, claims the company plans to launch a Windows 8-based tablet in the Taiwan market during the second quarter of 2012. That means a 10-inch tablet sporting Windows 8 will be launched sometime between April and June, and before Microsoft actually launches the new OS worldwide.

What's likely to happen -- and this is just speculation -- is that ViewSonic will release a tablet with Windows 8 Consumer Preview pre-installed, making the device substantially cheaper because there's no added cost for the OS. That, unfortunately, will come later when the Preview ends and customers must shell out money for the real deal. At this point there's no telling what's powering the device, but presumably an x86/64-based SoC.

But Microsoft has its own advantages, carrying Windows 8 of the Tablet is expected to activate commercial Tablet market. Although the current Tablet almost the main entertainment features, with the development of plate commercial value and increased user demand for Office applications, Microsoft Win 8 has an expectation: carrying Windows 8 tablet will be used to desktop operating system for consumer and enterprise-level markets. At the same time, in order to further attract business users, Microsoft will also allow direct control of enterprise application deployment, such as "you can limit the number of employees download some applications". Windows 8 GA, it supported the application of the market will also be expanded from 27 to 41.

Microsoft launching Windows 8 strategic goals are clear, while Microsoft tries to rely on Windows 8 tablet market especially in the enterprise field to originate a day of their own, on the other hand you want to Windows 8 "reform" designed to get new breakthrough user experience, change a user's Microsoft "has old" impression. Although Windows 8 really kill in the market, or have to wait for some time, the changes bring about by all no doubt looked forward to.

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