How to Build A Steady Stream of Customers--Step One - foamposites for sale
Posted Jan 19 2013 7:53am
Target Your Customers---The Key to Your SuccessThe heart of every small business is getting a steady stream of good customers foamposites for sale. Other things can be less than perfect with your business, but without a steady stream of good customers, your business will eventually die.
If you worry about getting more customers to your business, you are not alone air jordan fusion. The stress and worry of getting enough good customers is the number one reason small business owners lose sleep.
(As a small business owner, you already feel this!)The surest way to move your business to the next level is to focus on who is your customer air jordan 3. Who is going to open their wallets to buy your product or servicesI know you have heard this before and you may even be tempted to stop reading this article.
Do not stop!If you make a mistake about your target population or if you dont fully understand the critical details about your target population, you are building your business on sand nike air max 90. No amount of product quality; no amount of customer service; no amount of sale skills can overcome the wrong target population for your business.
They will not buy because they are the wrong customers. If you need more evidence, look at large corporations. They spend millions of dollars doing market research, creating focus groups, testing their markets and profiling potential customers. They do this before they begin doing product development or before they roll out a new product or service. They are successful because they understand and know their target customers.Lack of Money and Time!If you have at least read this far, I want to tell you there are solutions to the critical area of your target customers. The solutions dont involve the type of money or time the large corporations spend on market research. Time and money are precious resources to the small business owner. The following is an easy and fun exercise you can use to get a better understanding of the right customers for your business. Complete the exercise. Then each week for a month review and add more details to your results. Then review your results the first day of each of the month to confirm they are still valid.This will not require a lot of time. It will not require any money. It will require you to put on your thinking cap and be creative. The reward will be a stronger foundation for your future business.Profiling ExerciseYou have heard about racial profiling, criminal profiling, and terrorist profiling. I want you to have some fun and create a customer profile for your business. If you were an FBI agent, how would you profile the typical customer that fits your business Here are some of the characteristics you must include in your profile:DemographicsAge, sex, location, homeowner, etcBuying habitsHow many are thereWhere do they shopHow do they shopWhen do they shopBuying motivationsWhat problem do they want solvedWhat benefits do they want from youWhat features are they looking from your productWhat do they like and dislike about your industryWhat special circumstances must be present for them to buy from youWhat guarantee do they need from youFollow up servicesWhat do they want from you after the saleWhat do they expect from the relationship to remain loyalty to your businessTo help obtain the answers to these questions, think about your last ten customers, or ten of your best customers. If you want to add real depth to your answers, call up five of your best customers and ask them the question directly. Tell them you are trying to improve your business and you need their help. Give them some small token of your appreciation for helping you with this task. Let them help shape your business! They will be honored that you asked for their help.If you have other employees or sales persons in your business, ask them to complete the same exercise and put together a profile of your typical customer. There are level and levels of details to these profiling questions. That is why you periodically need to come back to the same questions and add more details.