So, it is clear from the beginning itself that you need to have an FFA to accomplish this reverse email campaign.
How do you go about building your personal FFAI shall give easy instructions here for anybody to own an FFA: -1 TEFLONPLASMA.BIZ. Acquiring a copy of the Common Gateway Interface or CGI script and plugging it into a network will allow you to host your own FFA site.
2. There are professionals who make and deliver FFAs FARAWAYBOMB.COM. You can avail of their services.
If you decide to take on the task all alone, then you need to get the CGI script AVERAGEMAIL.US. There are directories that provide the script with easy to follow instructions.
You can upload the script to your server and get on with an email sending spree. But your hosting service should have provision for scripts. After the script has been uploaded emails can be sent to each and every links on your own personal FFA. Now you can start submitting your script to online directories that support automatic promotion. You may register with such a service and follow their instructions to finish the submission successfully.