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Can you hear me now?

Posted Jul 08 2009 11:17am
I was reading the peanut allergy news from my above tab and I stumbled upon an article entitled, “AT&T: Keep Your Landline Or You’ll Die Alone Of Peanut Allergy”. The article begins by detailing the reasons why landlines are becoming a wave of the past. The articles then goes on to make fun of AT&T’s last ditch efforts to scare customers into keeping their home phone service.
I clicked on the link to read the “Top Reasons Why a Home Phone is Important” on AT&T’s site and the second reason why consumers should keep their landline is, “For that time you discover you were allergic to peanuts. When you need it most in an emergency, 911 responders can know your exact location.”
I suppose my take on the advertising is mixed. Personally we get horrible cell reception at our house and I would never use anything but a landline if anaphylaxis were to occur. On the other hand I think it is irresponsible to try to convince consumers to buy a product for fear of DYING if they don’t.
Maybe I’m being too hard on AT&T, but maybe I’m not. Personally, I don’t consider preying on a parent’s worst nightmare a great marketing idea. I think it crosses an ethical line to try to persuade consumers to buy a product with impending death.
I’m no marketing guru but wouldn’t lowering the prices and getting rid of bogus long-distance fees be a better advertising strategy for telephone companies?
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