In the latest Talent Management magazine (a popular trade magazine for human resource professionals) there is an article titled Back to The Future.
Within this article there is a sidebar article on How to Retain Generations X and Y. Something many employers are concerned about considering these generations consistently boast the highest turnover rates in corporate America (staying on average 20 months per job).
And high on the list is "Elder Care programs" considering most Gen Xers and Yers will find themselves caring for aging loved ones if they are not already.
At HRmarketer.com, a sister product to SeniorCareMarketer.com, we work with a lot of companies who market elder care programs to employers and their products/services are in high demand these days.
Companies that market senior care products/services need to really take a look at the employer channel as a possible market - but is a far different marketing and sales process than B2C (selling to Boomers). I will be speaking about this topic at the March What's Next in Boomer's Summit. If you are attending this event I would be delighted to speak with you about this market and help you determine if it is the right channel for your product/service.
Within this article there is a sidebar article on How to Retain Generations X and Y. Something many employers are concerned about considering these generations consistently boast the highest turnover rates in corporate America (staying on average 20 months per job).
What does this have to do with senior care?
A lot.
The writer, Sarah Sladek (CEO of Limelight Generations and author of a lot of books) lists some of the ways companies can retain these employees.
And high on the list is "Elder Care programs" considering most Gen Xers and Yers will find themselves caring for aging loved ones if they are not already.
At HRmarketer.com, a sister product to SeniorCareMarketer.com, we work with a lot of companies who market elder care programs to employers and their products/services are in high demand these days.
Companies that market senior care products/services need to really take a look at the employer channel as a possible market - but is a far different marketing and sales process than B2C (selling to Boomers). I will be speaking about this topic at the March What's Next in Boomer's Summit. If you are attending this event I would be delighted to speak with you about this market and help you determine if it is the right channel for your product/service.