There is a mountain of anti aging products out there on the market. There literally exist thousands of brands out there who are competing for sales in the anti aging industry. They all make the usual claims as to how their products work, and how their products work better than their competitions products, but in all of the marketing out there, it's tough to decipher what exactly certain terms mean. I certainly was confused when I first started doing marketing and becoming acquainted with the industry! Here is a nice guideline you can use for some of the many terms that may confuse you as you sniff around for the best anti aging products.
One niche that is very confusing is the eye area. There are three terms that come to mind that really do confuse people quite a bit. The terms I am speaking of are Eye Gel, Eye Serum, and Eye Cream. They all work the under-eye area in a similar way. They reduce the appearance of dark circles, they reduce the appearance of eye wrinkles, and work to smooth out skin to provide a younger, fresher look.
Here are some common ways people market these products.
Eye Gel: an eye gel is USUALLY marketed as an instant gel that provides a quick lift or tightening effect to the under eye area. Eye gels can usually be found as a cosmetic makeup fix to the under-eye area instead of a long-term solution. However, many product makers have used the word "gel" to market anything that is clear. I'll explain more after I touch on the other eye keywords.
Eye Serum: an eye serum is USUALLY marketed as a therapeutic treatment to the under-eye area. An eye serum sounds like a medically advanced product overall, doesn't it? Serum is a very high-tech word, and it is often held in a higher regard than "creams" or "gels." One eye serum that comes to mind is the Elite Serum.
Eye Cream: an eye cream USUALLY makes the same claims as an eye serum, but they also tend to make more claims towards being a moisturizer. An eye cream and and eye serum typically fight for consumer sales as they make similar claims. However, they are basically the same product.
So, how do we distinguish between them and decide which one to use?
There is an easy answer. They are all pretty much the same product just marketed in a different manner. Some formulators will say that a serum has s different level of viscosity versus a cream and a gel, and vice versa, but at the end of the day, they are the same. Of course, an "instant" serum, gel, or cream is a different product than anything you will find with long-term therapeutic value.
An "instant" gel has no long-term value, but its' great for those big Saturday night dinner parties where you just want to tighten up the skin for a bit. Some companies will of course say that a gel is anything that is clear. Then, I ask, why are the Gillete "gels" not clear? Hmmm. One formulator I speak with agrees with me.
Keep all of this information in mind as you shop around. You can buy a serum, you can buy a cream, heck, you can even buy a gel, but at the end of day, don't buy based on a name, buy based on what you are trying to accomplish.
There is a mountain of anti aging products out there on the market. There literally exist thousands of brands out there who are competing for sales in the anti aging industry. They all make the usual claims as to how their products work, and how their products work better than their competitions products, but in all of the marketing out there, it's tough to decipher what exactly certain terms mean. I certainly was confused when I first started doing marketing and becoming acquainted with the industry! Here is a nice guideline you can use for some of the many terms that may confuse you as you sniff around for the best anti aging products.
One niche that is very confusing is the eye area. There are three terms that come to mind that really do confuse people quite a bit. The terms I am speaking of are Eye Gel, Eye Serum, and Eye Cream. They all work the under-eye area in a similar way. They reduce the appearance of dark circles, they reduce the appearance of eye wrinkles, and work to smooth out skin to provide a younger, fresher look.
Here are some common ways people market these products.
Eye Gel: an eye gel is USUALLY marketed as an instant gel that provides a quick lift or tightening effect to the under eye area. Eye gels can usually be found as a cosmetic makeup fix to the under-eye area instead of a long-term solution. However, many product makers have used the word "gel" to market anything that is clear. I'll explain more after I touch on the other eye keywords.
Eye Serum: an eye serum is USUALLY marketed as a therapeutic treatment to the under-eye area. An eye serum sounds like a medically advanced product overall, doesn't it? Serum is a very high-tech word, and it is often held in a higher regard than "creams" or "gels." One eye serum that comes to mind is the Elite Serum.
Eye Cream: an eye cream USUALLY makes the same claims as an eye serum, but they also tend to make more claims towards being a moisturizer. An eye cream and and eye serum typically fight for consumer sales as they make similar claims. However, they are basically the same product.
So, how do we distinguish between them and decide which one to use?
There is an easy answer. They are all pretty much the same product just marketed in a different manner. Some formulators will say that a serum has s different level of viscosity versus a cream and a gel, and vice versa, but at the end of the day, they are the same. Of course, an "instant" serum, gel, or cream is a different product than anything you will find with long-term therapeutic value.
An "instant" gel has no long-term value, but its' great for those big Saturday night dinner parties where you just want to tighten up the skin for a bit. Some companies will of course say that a gel is anything that is clear. Then, I ask, why are the Gillete "gels" not clear? Hmmm. One formulator I speak with agrees with me.
Keep all of this information in mind as you shop around. You can buy a serum, you can buy a cream, heck, you can even buy a gel, but at the end of day, don't buy based on a name, buy based on what you are trying to accomplish.