Scheduled to launch in early 2008, SeniorCareMarketer.com is an on-demand
marketing and PR service for companies selling products and services relating
to the aging of America. SeniorCareMarketer.com will offer the senior care
industry the same marketing benefits and services that its sister product,
HRmarketer.com, offers the human resource industry: the ability to generate
publicity, website traffic, sales leads and improved search engine rankings. It
is owned by Fisher Vista, LLC, the marketing and information services firm that
also owns HRmarketer.com. Launched in 2002, HRmarketer.com is the largest
marketing and public relations firm in the human resource marketplace.
The upcoming “Trends
in Senior Care Marketing” report will outline key trends such as: the patterns
of adoption and use of various marketing and public relations tactics by senior
care suppliers; the growth of "Web 2.0" tactics including social
networking; what marketing activities have the greatest impact in lead
generation; the importance of SEO and search-optimized press releases; the
amount suppliers will invest in Pay-Per-Click advertising.
According to Mark Willaman, president of Fisher Vista, LLC and founder of
both HRmarketer and SeniorCareMarketer, reaching buyers of senior care products
and services can be quite challenging, considering the vast array of purchasing
influencers in this marketplace. These include family caregivers, doctors,
nurses, social service agencies, hospitals, geriatric care managers,
pharmacists, physical therapists, rehabilitation centers, home health care,
housing and residential facilities, and more.
"The Internet is dramatically changing how brands are established and
purchases are made. For suppliers attempting to reach buyers of senior care
products and services, new approaches are needed," said Willaman.
"This report will help senior care suppliers understand their marketing
and PR options, what their peers are doing and how to better allocate their
marketing and PR dollars in 2008."
Fisher Vista, LLC (http://www.fishervista.com) is a marketing and
information services firm focusing on the human capital and senior care
industries. The company’s flagship product, HRmarketer.com, is the No. 1 online
marketing and PR service in the human resources industry. Since 2001, over 500
human resource suppliers have used HRmarketer.com and the HRmarketer Services
Group to generate publicity, website traffic, sales leads and improved SEO.
SeniorCareMarketer.com is scheduled for launch in early 2008 and will achieve
similar results for companies selling products and services relating to the
aging of America.