I anticipate the product to be well received by healthcare companies due to the success of its sister product, HRmarketer.com that was launched in 2002 and is the largest service of its type in the human resource marketplace.
SeniorCareMarketer.com combines databases of marketing and public relations opportunities with press release distribution, campaign management, and social networking services. A full range of Internet marketing and SEO services are also available.
SeniorCareMarketer.com is a direct response to the growing number of companies marketing products and services related to the expanding elder care industry, fueled by the aging of the Baby Boomer generation. An estimated 70 million Americans will be over the age of 65 by the year 2030 - equal to one out of every five Americans.
Included among SeniorCareMarketer.com's vast databases are profiles of journalists and bloggers who cover the industry, media outlets (including advertising information, editorial calendars and list rental information for direct marketing), conferences and trade shows, speaking opportunities, award competitions, and more. All are designed to help companies reach the many buyers and purchasing influencers of products and services relating to the care of older adults--including family caregivers, medical doctors, nurses, homecare agencies, hospitals, geriatric care managers, pharmacists, assisted living facilities, social service agencies, physical therapists, and even seniors themselves.