Boomers still long for the 'simpler' times of their youth.
They don't want to admit that they are terrified of high technology, or even low technology. Many boomers have classic technophobia. They would almost rather cut off their right arm than learn how anything online functions. Truth be told, most boomers have their kids or grandkids set up their iPhones, iPads or Android systems.
Boomers are relying on the millennial generation/Gen Y for virtual direction. Although boomers are quickly learning the Internet, there are many who are still very intimidated.
Boomers are running out of money.Sad, but true . A lot of boomers thought that life was always going to be good and therefore they never set aside savings or learned how to invest.
Boomers are really into health and fitness. The world of health and fitness is taking on a whole new light. Since the 1970s, the public's interest in health and wellness has soared to become a multi-billion dollar industry. The supplement and pharmaceutical field has exploded. New vitamin stores are popping up all over the place. Most of their clients are the aging Baby Boomers.
Boomers will pay top dollar for most products. They want the best and they want it now. Boomers feel special to begin with and they love top quality.