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Reinvention is....what?

Posted Dec 09 2008 10:14am
What a week. Unemployment numbers are up...way up (6.7%) some predictions see us heading up to as much as 8% unemployment. I'm sure the actual numbers are worse. There are so many 50 plus jobseekers who won't even show up on the actuarial studies -- people who have tried for so long to find work and may have even given up. Because I've been a steadfast advocate for the 50 plus jobseeker for almost 5 years now, I truly and honestly try to look at the trends and the news AND the forecasts to see how a Boomer or 50 plusser can try to get a leg up in the world of job search. And it is mighty hard.

Back in 2004 I decided to build a job board specifically for the 50 plus market (Gen Plus), which I did, and subsequently had thousands of 50 plus jobseekers searching my sight for 50 plus-friendly employers. I had several hundred (if not thousands) of jobs posted, mostly with national companies who had openings across the country. This was in the market of the past few years, where recruiting was becoming difficult as many of the Boomers started leaving the work force and a bit of a panic ensued, looking for qualified workers with some level of business or management skill. So, my job site catered to employers specifically looking for a Boomer/50 Plus jobseeker because of a need for those skills.

Fast forward to today. High unemployment, globally, companies are laying off thousands of workers, and those companies looking to staff up having the pick of the crop of unemployed talent. Which means that a job board search will give you very slim chances (in this climate) of getting a call to come in for an interview. On top of that, as an "expert" blogger (on and at, the through themes of unemployment challenges have become very specific -- i.e. finding a job is going to require going back to the basics of networking 101.

Because of that major shift (and one that I suspect will last for many years), I've decided to temporarily retire the Gen Plus job board and reinvent my site to reflect the current needs of jobseekers.

(That is NOT the same as this blog. THIS mouthpiece will continue to speak as long as you are interested in what I have to say!)

If you head over to as of next week, you'll see a placeholder while I get the new site up and running. I decided early on that if a plan was not going to benefit the Boomer/50 plus jobseeker, then I would not continue on that path. So, bear with me as I redirect my knowledge to be more helpful to the jobseeker. I'll let you know as soon as the new site is up and running.

If the climate changes again and there is a need to ressurrect the job bank, then I will, and gladly. To the thousands of jobseekers who have trusted their career search to me, thank you.
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