New Media Relations Functionality Added to HRmarketer.com and SeniorCareMarketer.com Software
Posted Jun 24 2010 3:44pm
We have a number of really cool
new features being added to our HRmarketer.com
software and SeniorCareMarketer.com software this summer, starting
off with the just launched Media and Relations module that enables
marketing and PR professionals to centrally manage, track and report on
their media and analyst outreach campaigns.
Currently, you can
distribute press releases, send pitches and monitor editorial calendar
inquiries directly from the software's media database, which profiles
journalists, analysts and bloggers in the HR and senior care/boomer markets. Each profile includes the journalist’s preferred
contact method, specific coverage areas, social networking accounts and
an up-to-the-minute listing of their “Tweets.” Detailed editorial
calendars are also shown for their related media outlets.
new media and analyst relations feature allows users to centrally track
their outreach activities, including press releases sent to the
respective contact, pitches and inquiries. You can also track follow-up
activities with scheduled reminders that can be seamlessly added to your
s personal Outlook, iCal or other third-party calendar software.
recorded this little demo from my home office the other night - pardon the informality - which provides a
nice overview. This video is recorded from the HRmarketer.com platform.
Enjoy - if you are at SHRM next week stop by our
booth #318 for more info or just to say hi.