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New Media Relations Functionality Added to and Software

Posted Jun 24 2010 3:44pm
 We have a number of really cool new features being added to our software and software this summer, starting off with the just launched Media and Relations module that enables marketing and PR professionals to centrally manage, track and report on their media and analyst outreach campaigns.

Currently, you can distribute press releases, send pitches and monitor editorial calendar inquiries directly from the software's media database, which profiles journalists, analysts and bloggers in the HR and senior care/boomer markets. Each profile includes the journalist’s preferred contact method, specific coverage areas, social networking accounts and an up-to-the-minute listing of their “Tweets.” Detailed editorial calendars are also shown for their related media outlets.

This new media and analyst relations feature allows users to centrally track their outreach activities, including press releases sent to the respective contact, pitches and inquiries. You can also track follow-up activities with scheduled reminders that can be seamlessly added to your s personal Outlook, iCal or other third-party calendar software.

I recorded this little demo from my home office the other night - pardon the informality - which provides a nice overview. This video is recorded from the platform.

Enjoy - if you are at SHRM next week stop by our booth #318 for more info or just to say hi.
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