New Article. SEO and Marketing Web Sites: Internet Best Practices for Senior Care Vendors.
Posted Apr 21 2009 11:50pm
Company web sites have become the leading source of sales leads—yet many sites in the senior care marketplace offer little more than online “brochures.” A new article from SeniorCareMarketer.com explains how vendors can use search-optimized web sites and marketing activities to attract and engage customers.
The article walks suppliers through the basic steps of search-optimizing a Web site, as well as effective branding and messaging, the elements of a strong “marketing” site and how to choose the right keywords. Also included is a checklist of common missteps to avoid and an overview of keyword research and ranking tools. Together, the information will help senior care vendors increase their Internet visibility, Web traffic and search engine rankings—all of which translate to increased sales leads.
Other highlights include: - Selecting the right keywords - Updating page titles and Meta tags - Using keywords in URLs - Page and site content - Proper use of internal links - Best practices for image use and the dangers of all-Flash sites - “Black Hat SEO”: What not to do
Future articles will include how to use original content to generate visibility, traffic and leads, as well as strategies to maximize online visibility.