Health knowledge made personal
Join this community!
› Share page:
Go
Search posts:

New AgeUK campaign

Posted Mar 20 2014 4:42am

Age UK is promoting its "new vision" with a TV campaign that drives home the newly-conceived brand positioning: "Love later life."

The campaign features a poem written by Roger McGough, with a 40-seond version read by actor Jonathan Pryce, and a 60-second version voiced by Christopher Lee.

The charity is replacing its "Improving later life" brand slogan with "Love later life".

And it's good.

 

 

Post a comment
Write a comment:

Related Searches