As I wrote on the HRmarketer post, we take content very seriously at both HRmarketer and SeniorCareMarketer. At HRmarketer, we produce a lot of content for our clients. We think producing great non promotional content (that is search optimized) is a key marketing and PR strategy for HR and senior care vendors. Content (white papers, research, articles, e-books, etc.) can be used to establish your company as a thought leader leading to increased online visibility and sales leads.
But putting bad content out there just for the sake of generating leads almost always fails - fool me once shame on you; fool me twice shame on me.
On our sister site's (HRmarketer.com) blog we made a post today " Yahoo Gives Up $100M for More Ad Bait aka Associated Content ".
I'm not going to cut and paste the post here so I encourage you to visit the blog and read it. This relates to a post I made here a few months ago titled " Carefully Consider What Ads You Place on Your Web Site and Blog ".
As I wrote on the HRmarketer post, we take content very seriously at both HRmarketer and SeniorCareMarketer. At HRmarketer, we produce a lot of content for our clients. We think producing great non promotional content (that is search optimized) is a key marketing and PR strategy for HR and senior care vendors. Content (white papers, research, articles, e-books, etc.) can be used to establish your company as a thought leader leading to increased online visibility and sales leads.But putting bad content out there just for the sake of generating leads almost always fails - fool me once shame on you; fool me twice shame on me.
If you agree, I think you'll enjoy the post on HRmarketer .