Free Article: Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads.
Posted Jun 14 2009 10:44pm
The latest marketing and PR article from SeniorCareMarketer.com explains how companies selling products/services relating to the aging population can use original content and integrate it within o ngoing marketing and PR campaigns.
The article walks companies through the various types of original content, including white papers and reports, webcasts, tip sheets, bylined articles, podcasts, blogging and more. A checklist of common missteps is included, plus an overview of what topics will most interest buyers. It’s all designed to help senior care companies increase their Internet visibility, Web traffic and search engine rankings—which translate to increased sales leads.
Download it here. Other highlights include: - What to write about - How content aids online visibility - Tips for developing quality content - Success stories
The final article in the series will focus on ongoing marketing and PR strategies to maximize online visibility.