The company GreatCall created Jitterbug to " provide Baby Boomers and their parents with perfectly simple cell phones and services that work the way they want them to".
The company's mission is to " simplify technology and make it available to everyone. Jitterbug's products, services and systems are centered on simplicity, personalization and ease of use".
The company was founded by Arlene Harris (45-year veteran in wireless and creator of the SOS emergency phone) and Martin Cooper ("Father of the first mobile cellular phone.").
This is a great idea. I remember shopping for a cell phone for my aging mom a few years back and could not find anything even close to user friendly at Verizon Wireless or any other major wireless company.
Case and point. The results for a Google search (today) for " Verizon cell phone senior" mostly returns information on Verizon "calling plans" for seniors. This confirms how the folks at Verizon think - it's not about the product, it's about the calling plan. And for most cell phone users this is correct - the products are all pretty much all the same - shoppers are really buying calling plans. But the senior care market is different. The only user-friendly senior cell phone in the search results is the Jitterbug phone.
Kudos to GreatCall for developing such a phone. This is a great example of a company who undertands our country's demographics and their needs.