Businesses That Understand How Consumers Find Local Business Reap The Benefits - herve leger bandage dress
Posted Feb 23 2013 3:21am
According to research from Webvisible and Nielsen, 63% of consumers and small business owners find local business information first via the internet (this statistic varies from survey to survey and the percentage seems to be higher if small business owners aren't included) Nike Air Force 1. In addition, 82% use search engines such as Google, Yahoo, Bing, etc.
to obtain the needed information.Those are huge numbers of people looking for local business information Nike Air Force 1. But the kicker is this- only 44% of small businesses have a website.
That's near-business-suicide in this day of internet business herve leger dresses. To make matters worse, of those that do have a website, half spend less than 10% of their advertising and marketing budget on their internet presence.
"The great divide" is a term coined by Webvisible Nike Dunk SB." This is in reference to the difference between how small business owners act as consumers vs.
how they market their businesses via the internet. It seems that many tend to expect one thing as consumers but don't do the same thing as business owners.Small local business owners need to reverse their thinking as owners and think more like consumers. Perhaps knowing these statistics will help.These are the most popular sources for finding local information:-Search engines, 82% find information this way.-Yellow Pages directory, 57% (and falling).-Local newspapers, 53%.-Internet Yellow Pages, 49%.-TV, 49%-Direct Mail, 38%.-White Pages directories, 32%.And keep in mind that this survey involved small business owners who still tend to use the traditional sources much more than the average consumer.Obviously, there is no doubt what small businesses need to do: Put in place a good website and invest a much higher percentage of their advertising budget to promote it.If you're a small business owner looking to grow, it would behoove you to get started right now with implementing an online business strategy. Why Take a look at these statistics:- Only 7% of small business owners say that a top priority of theirs is to get visitors to their website.- 61% spend less 3 hours per week devoting time to promoting their website.- 91% are less than satisfied with their efforts to market their site online.- 78% spend less than 10% of their advertising dollars to promote their business online.