Anxiety about jobs, and students' dissatisfaction with the help they are getting from school placement offices, are reflected in Bloomberg BusinessWeek's fith annual ranking of undergraduate business programs. Only 38% of college seniors majoring in business who responded to the BusinessWeek survey in January reported having a job offer in hand. That compares with 46% in 2009 and 56% in 2008. Of the 27,317 student respondents, 58% voiced concern about their job searches and 38% reported they are considering alternatives, such as graduate school or the Peace Corps...or...just chilling out by moving-in with their helicopter boomer parents .
While student satisfaction is down form 2009, the level of discontent varied widely from school to school. Schools that performed well in the ranking pulled out all the stops to help students find work --enlisting faculty and alumni, using social media , and developing talent pipelines to local businesses.
Schools are using technology to give students an advantage. At Virginia's McIntire School, Tim Fitch, assistant dean of career services, has taken to the Web, using Twitter and Facebook to distribute career tips and help find jobs, and internships for students, particularly in industries where few openings exist. Says Fitch: "We're really trying to be creative in our whole approach."