Ugg boots trademark disputes The UGG trademark has been, and continues to be, the subject of dispute in several countries. The trademark for ugh, ugg and cheap uggs has been removed from the trademark registry in Australia for non-use. Outside Australia and New Zealand, UGG (written in capital letters) is a registered trademark of Deckers Outdoor Corporation. In 1999, Deckers registered the trademarks for "UGG" in the US. Deckers began asserting its new trademark and sent out cease and desist letters to Australian manufacturers. By the early 2000s, demand for ugg boots was soaring with Australian and USA based manufacturers selling cheap ugg boots over the Internet. Deckers' law firm Middletons of Melbourne began a serious effort to halt the Australian companies' sales by sending cease and desist letters to a number of Australian and USA based manufacturers, preventing them from selling uggs on eBay or from using the word in their registered business names or domain names. Brian Iversen of Blue Mountain ugg boots discount stated that his company has been manufacturing uggs since 1933, and that his company had long ago dismissed trademarking the name as it was generic. He further stated: "What the Americans are doing is like Ford suddenly announcing that they are the only people allowed to use the word 'car'. It's just bloody rude, mate." New South Wales Labor MPs wore closeout ugg boots women in Parliament House in support of the local industry while Western Australian MP Sharryn Jackson helped to establish a successful fighting fund to challenge Deckers trademarks. Jackson stated: "It defies belief that an Australian icon would be trademarked in the US."The manufacture of ugg boots in Australia was primarily a Cottage industry. Individually lacking the resources to fight Deckers, 20 Australian manufacturers formed the Australian Sheepskin Association to fight the corporation's claim, arguing that "ugg" is a generic term referring to flat-heeled, pull-on sheepskin boots.