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New Campaign Kicks Off With Brooke Shields, And Celebrates The Brands Storied Good reputation for Using the services of Ic
Posted Aug 13 2012 3:52am
WIRE)--FGX International Inc., a respected eyewear designer and marketer, announced today that iconic television, motion picture, Broadway star and author, Brooke Shields, would
be the new face of Foster Grant. Shot in Los Angeles by famed director and photographer, Dave Myers, the revolutionary campaign captures the rich, established heritage on the
Foster Grant brand.
“Who’s that behind those Foster Grants? ?”
The advertising campaign launches nationwide this fall and can include multiple television commercials and
print advertisements for your Foster Grant sunglasses and reading glasses collections. Inside a nod towards brand’s history, the campaign will feature the well-known “Who’s
that behind those Foster Grants? ?” tagline, that was identified by Advertising Age as the Top 100 Promotional initiatives ever.
“FGX is delighted to announce our working
partnership with Brooke Shields,” said Gina Lazaro, CMO of FGX International. “Brooke’s wide-ranging appeal and organic beauty make her a great fit with the Foster Grant
brand, helping us to grow the brand’s good reputation for dealing with essentially the most well-respected, talented, and brightest Hollywood stars. We will not be more
thrilled to add her for the report on exceptional talents whose names have answered age-old question, ‘Who’s that behind those Foster Grants? ?’
The campaign includes
television commercials, print ads and in-store signage. All ads will also be viewable on FosterGrant.com additionally , on the Foster Grant social networking sites. FGX has
invested multi-millions in consumer advertising for the assortment of sunglasses and reading glasses in 2013.
“I’m so honored to become a perhaps the Foster Grant family, and
to operate in this next chapter of the brand’s storied history,” said Brooke Shields. “The ‘Who’s that behind those Foster Grants? ?’ tagline is really a recognizable part
of pop culture, and I’m excited that can help take it your again together with the Foster Grant team.”
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