There are people who are not satisfied with what they're doing in their careers. Some are maybe bored while others want to discover the other side of their personality. These are the possible reasons why some professionals resort to doing other money making stuff other that their day jobs. There are so many part time jobs that people juggle along with the ones that they have and one of them is custom printing t-shirts.
Custom t-shirt printing is one of the part time jobs of a friend. He's a regular office employee by day and the manager of his small business by night. In my scrutiny, his little customized t-shirts printing company is providing him ample profit for his plans to build his own house.
His perseverance and hard work is so inspiring so let me share you the pointers that I got from this micro entrepreneur.
Initiating a small business like his custom made t-shirts took him quite a long way. He commenced by doing the manual silk screen and printing his own shirts as his hobby. One day, his superior saw his designs and got interested on it. From then on, the rest is history. Because of the escalating demand of his cheap custom t-shirts, he had to get a machine which is quite costly and hire three to five workforces to be able to fulfill the increasing demand.
It is quite a risk to invest his three year savings that he gambled for his business but it totally paid off big-time.
The Marketing Strategy
Since, it is just a growing business; there is no sufficient budget for TV commercials and magazine print ads. He told me that they are capitalizing the t-shirt itself to promote his line. How? My friend told me that he became the model of his own creation by sporting them in office during special occasions or dress down days. Fortuitously, it paid off because his co-workers were able to introduce his magnificent creation to their friends via the word of mouth.
These promotional t-shirts are posted on his social networking sites and blogs. Internet is a threshold to the world, you can post everything there and let the people from different parts of the world see them. You can also go viral through video sharing sites.
This internet promotion strategy has been proven effective. Notice that there is a sprung of so many online businesses today. Undoubtedly, exhausting the internet for promotion your custom mad t-shirts is such a breeze.
Bear in mind to create rapport with people. This is one technique of building friendship and honing loyal purchasers. This is what people are looking for in some business aside from good quality.