Big brands go on discount mode to pump up sales Remember the luxury handbag you saw in the mall? And the matching footwear? If you liked them, just go and grab them. For, this is just the right time to buy them. Domestic and international brands are offering early discounts to beat tepid sales and reduce inventory pile-up. International retailers point to the falling rupee that is making products expensive while constraining sourcing. Despite weak consumer sentiment, retailers say they cannot postpone sourcing merchandise as orders need to be placed much in advance. Retailers typically carry about 100 days of inventory. Almost all retailers oakley sunglasses discount that Business Line spoke to said that prices may rise after the period as margins are severely stressed by the high finance, labour and production costs. pile-up is a reality for most retailers. Earlier, the sale period used to start in late July, but now it started even in June. Falling rupee is affecting almost all luxury brands as these are sourced from international destinations, Mr Abhay Gupta, CEO, Luxury Connect, said. Players such as DLF Brands have reduced order size by about 10 per cent to tide over the situation. It has several discount oakleys international brands under its umbrella including Claire DKNY, Alcott, Boggi, Sunglass Hut, ELC and Mothercare. Mr Amit Gugnani, Senior Vice-President, Fashion (Textile and Apparel), Technopak, said: have not been good for most players. Most retailers have started early and are likely to continue it late. As for sourcing, India-centric sourcing may not be affected but international sourcing may be hit due to rupee fluctuation hike later? Brands expect to contribute 30-40 per cent to the revenue. Ideally, there are two in a fiscal in July-August and in January-February. the wholesale oakley sunglasses discount period, sales usually go up 30-40 per cent. We try to liquidate our inventory during the sale period, said Mr Harkirat Singh, Managing Director, Woodland Shoes. Asked if a price rise is in the offing, he said prices may rise after the sale period. raw materials are imported and the prices get hit drastically with the falling rupee. Dollar has been escalating in the past six months and overall the product prices have increased by 10 per cent.