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How Much Money Has Apple Made in Q1? Numbers Tell You

Posted Jan 24 2013 9:13am

Apple Q1 earnings conference is over now. As to the how the company performs, I think the numbers can tell us very clearly. In general, Apple’s Q1 revenue grows. The sales of iPhone and iPad are great, but Mac and iPod series are not very good.

Anyway, here are the numbers:

$54.5 billion: Total sales. Very impressive, right? And it’s gonna be more.

$13.1 Net income.

22.9 million iPads. That compared to 15.4 million in the year-ago quarter.

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47.8 million iPhones. Apple sold 37.04 million in its first fiscal quarter, a year earlier.

12.7 million iPods. A year ago, Apple sold 15.4 million units.

Yes, it seems not good, but everything has decline stage. And it doesn’t affect you to select the  best speakers for your iPod, I think.

4.1 million Macs. That’s down 16 percent from the year earlier quarter, when Apple sold 5.2 million Macs. About this, Apple has its own explanations, which are the problems of suppliers, the weakness of PC market and the popularity of iPad.

iTunes Music Store: $2.1 billion in revenue. The company has expanded iTunes store to many other countries. Last time we heard this news, 56 more countries and areas now can support iTunes music store, including Belarus, Moldova, Russia, Turkey, Ukraine in Europe, Armenia, Azerbaijan, Bahrain, Botswana, Burkina Faso, Cape Verde, Egypt, Gambia and Ghana etc in Africa and Middle East, Anguilla, Antigua and Barbuda, Bahamas, Barbados, Belize and Bermuda in Latin America.

App Store: Over 2 billion downloads during December alone. Now, there are more than 775,000 apps and half a billion account holders. What can I say? Speaking of online store, who can compete with Apple App Store? Other platforms are just a bunch of kids right now. No matter developers or users, the first choice to develop apps or download apps must be App Store.

Retail stores: $6.4 billion in revenue as Apple opened 11 new outlets, including 4 in Greater China, the sales region encompassing China, Hong Kong and Taiwan. (A year ago, Apple had six stores in the region.) CFO Peter Oppenheimer noted that Apple intended to spend “a little under” $1 billion on the stores this year.

iCloud: 250 million accounts. To make it convenient for iOS users to sync files between different devices, Apple launches iCloud. Even it has limits, but for most users it helps a lot.

China: Now Apple’s second largest region. Revenue in the quarter was $7.3 billion, up over 60% year on year. So the truth is maybe China is Apple’s saver after all these years that Apple has done everything in other markets. Tim Cook takes China very seriously, he has been to China once if I remember right.

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