Dothop.com image search engine finds a home with smartphones
Posted Jul 10 2014 5:17am
1888PressRelease - Consumers will know exactly what they're getting before they click on an ad. The Dothop Ad Platform delivers more valuable clicks leading to increased conversions while reducing consumer frustration at clicking through to ads that don't match their needs.
Mobile Search is not just a small segment for search engines anymore it is now the fastest growing with over 60 percent of all searches starting from smart phones! We all know that search engines like Google have been the undisputed champ in Internet search but as consumer Internet searches move from the desktop to the smartphone, text based search engines maybe become a thing of the past! says Ryan Krupnick co founder of DotHop image based search engine"
Originally passed off as a novelty, image based search is now being taken very serious as a key player because of the smartphone. Everything on a smart phone is visual why wouldn't search be. Visual based searching on mobile devices creates a wonderful user experience and hands down blows away the over a decade old boring text search.
Silicon Valley startup Dothop is leading the way delivering a superior mobile search experience with large images of web pages, videos, music and more that people can flip through, similar to paging through a magazine. The advantage of visual search is that websites are presented in an innovative visual page flow rather than in a list of static blue links and can be sifted through with only one hand. The ability to see a web page before clicking through provides a more qualified click connecting people to what they are looking for faster.
Dot hop has recently acquired the patents on image based search and has plans to take it mainstream in the next few years. They are gaining new users every day and growing fast.
Dot hop also has a advertising platform similar to Google Adwords were advertisers can take advantage of. What is appealing for the advertiser is the idea of providing a pre-click site-preview in the SERP to qualify the audience and ultimately improve efficiency. The innovative format and integration of the ads with the organic content itself allows for clients to be part of the page flow which lends to a cleaner, less cluttered environment enabling better brand messaging at the same time.
Based out of Menlo Park California, Dot hop plans to become the leader in visual online mobile search. Since 2013, Dot hop has been building the most user friendly mobile search app that will be available on apple and droid phones in the Fall of 2014. The browser version will be available this summer.